Star Trek actor Chris Pine has been named ShoWest's Male Star Of Tomorrow.
The 28-year-old, who plays Captain Kirk in the forthcoming film, will accept the award in Las Vegas on April 2.
"ShoWest has a history of recognising major talents at the very earliest points in their rising careers," said co-managing director Mitch Neuhauser.
"Pine's impressive skills on the screen and stage will be sure to be showcased, with his performance as Captain Kirk, in the much anticipated release of Star Trek."
Past recipients of the honour, which recognises rising talent, have included Shia LaBeouf, Hayden Christensen, Brad Pitt and Johnny Depp.
Pine's previous screen credits include Smokin' Aces and 2006's Just My Luck opposite Lindsay Lohan.
J. J. Abrams's Star Trek will open in the UK in May.