Celebrities attending this year's Academy Awards have reportedly been asked to avoid the red carpet.
Oscars organisers are hoping that some stars will use an "off camera" back entrance in a bid to inject surprise into the ceremony and boost slumping viewing figures, according to the LA Times.
However, the report has sparked outrage among some members of the fashion community who rely on the red carpet to promote their brands, as well as media outlets who cover the pre-show arrivals.
Academy spokesperson Lesley Unger denied that all guests have been told to boycott their traditional entrance but admitted that "there is a hope that some of the people who present will be a surprise".
She added: "I can tell you that there will definitely be actors and actresses on the red carpet... This isn't a fashion show, and it's not the first consideration when producers make creative decisions about the show."
The report comes after organisers revealed that this year's ceremony will be completely revamped. Among the confirmed changes are the axing of the opening monologue, keeping presenters top secret and shaking up how nominees are introduced.
"There are presenters walking. There will just be some surprises," said Melody Korenbrot, who works for the PR firm that promotes films for Oscar campaigns. "I don't think these publicists know what's happening, and they're just trying to figure it all out.
"A secret has been kept, which is amusing in this town."
The 81st annual Academy Awards will take place at the Kodak Theatre in Los Angeles on February 22.